Solving Attribution on iOS 14 with Kochava!
Apple recently announced iOS 14 and with it effectively killed off its IDFA – the random device identifier assigned to a user’s device which advertisers [more…]
Category: feature
EYE Views: Advertising in The Metaverse!
online 3D environments in which people can play games, watch concerts, buy virtual real estate, and even earn money – is widely touted as the [more…]
The Monumental Rise of Hyper-Casual Games!
There’s a trend in mobile gaming you may have noticed: super addictive and simple mobile games are dominating the top app store charts. Simon Spaull, managing director [more…]