Firewalls Will Help A2P SMS Revenue Grow but RCS Will Have a Big Impact!
A2P SMS has long since been the mainstay of Enterprise communication. More recently sharp operators have moved in to exploit low-cost fraudulent routing via grey [more…]
Category: Mobilesquared
Report: Brands Will Divert Billions of Dollars from Ineffective Banner Ads to RCS Messaging Campaigns!
Brands will divert billions of dollars from ineffective digital banner advertising to mobile operator-led RCS messaging campaigns over the coming years, according to the findings [more…]