Kochava: Measuring Lift with The Marketing Research Panel of The Future!
How do you measure ad campaigns? Real-time attribution has become the watchword. However, linking outcomes of campaigns as evidence of a job well done may [more…]
Category: Opinion
EYE Views: Advertising in The Metaverse!
online 3D environments in which people can play games, watch concerts, buy virtual real estate, and even earn money – is widely touted as the [more…]
The Monumental Rise of Hyper-Casual Games!
There’s a trend in mobile gaming you may have noticed: super addictive and simple mobile games are dominating the top app store charts. Simon Spaull, managing director [more…]