The in-game advertising firm, Frameplay, and omnichannel attribution company, Kochava, have launched a first-to-market impression-to-conversion attribution campaign in a mobile video game environment for a leading powersports company. The results of the first-ever impression-to-conversion campaign proved to be extremely successful, with a 2% view-through attribution rate.
For context, Google Ads Industry Benchmark reports an average conversion rate for display networks at 0.57%. Gamers that were new to the powersports brand were averaging 2.5 brand site conversions from Frameplay’s intrinsic in-game ads, with an audience consisting of 80% new users and 20% returning users.
The Frameplay and Kochava partnership gives brands and performance marketers trusted measurement while supporting a non-clickable intrinsic in-game advertising experience that keeps players playing the game.
One of the most frequently asked questions we receive is how to measure conversion of intrinsic in-game ads. Our innovative partnership with Kochava allows us to provide advertisers with the same type of conversion metrics they would expect from other digital advertising performance options yet within a video game environment.
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