IP intelligence and consent-based location data company, Digital Envoy, has acquired the analytics business of Location Sciences, a location verification provider.
The acquisition will allow Digital Envoy to offer reports and visualizations on top of its existing products catered to non-ad-tech clients in Consulting, OOH, hedge funds, and real estate. Clients will have this access without having to share any Ad-ID or geographic coordinates associated with the analytic data.
The Digital Envoy and Location Sciences agreement will include the sale of Location Sciences’ visualization analytics technology as well as continuing the services provided to the existing analytics clients using the Location Sciences platform.
Obtaining quality verification and measurement data continues to be an uphill battle for clients as a result of GDPR. The acquisition of Location Sciences will leverage the strengths of both companies to provide high-quality location analytics and best-in-class data science best practices globally as consent based legislation becomes the global norm.
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