Atera Analytics Founder Talks AI-Powered Cybersecurity on CoinGeek

Joseph-Francisco Zubizarreta, the founder of Atera Analytics, recently discussed how his company is revolutionizing cybersecurity using artificial intelligence (AI) and blockchain technology.

In an interview with CoinGeek Backstage, Zubizarreta shared insights into how these innovations are helping financial institutions stay ahead of cybercriminals.

Atera Analytics, based in London, focuses on enhancing security for payment transactions, especially for vulnerable groups in the UK. Zubizarreta, with a background in finance and experience working with major institutions like Santander, understands the significant threat posed by fraud in the industry.

He emphasized the need for robust solutions to combat cyber threats, citing the billions lost to scammers and fraudsters.

Using AI, Atera Analytics employs advanced data modelling and supervised learning to detect fraudulent activities and potential spam. By analyzing patterns from past fraudulent transactions, their system learns to identify similar cases, providing enhanced security for businesses and individuals.

Furthermore, Zubizarreta highlighted the importance of blockchain technology in reducing costs and improving efficiency for enterprises. By leveraging blockchain, Atera Analytics aims to achieve significant advancements in business processes while ensuring data integrity and security.

Integrating AI with an enterprise blockchain system allows for high-quality data input and ownership, ensuring compliance with regulations and safeguarding sensitive information.

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As AI continues to evolve, the integration of blockchain technology will play a crucial role in strengthening cybersecurity measures and protecting against emerging threats.

For more insights into the intersection of AI and blockchain, stay tuned to CoinGeek’s coverage of this rapidly evolving technology landscape.