How to Build a Mobile Marketing Strategy in The Post-IDFA Era!
With Apple announcing new privacy measures that will go live in early Spring, the IDFA, Apple’s identifier for advertisers, will be flipped to opt-in. In [more…]
Category: Opinion
EYE Views: Is Facebook Becoming Privacy Focussed?
Mark Zuckerberg has outlined his plan for a ‘privacy-focused’ Facebook. In a company blog, he detailed a new approach to data, message encryption, and security policies like [more…]
Mobile Marketing – Where it’s Been, Where It’s Heading!
Mobile marketing was a blunt instrument. Smartphones, of course, changed all of that and for savvy brands the rewards are plentiful. Mary Miller, VP of Marketing, at Kochava, [more…]
Will 5G Messaging Kill OTT Chat Apps Like WhatsApp?
Global smartphone sales have fallen steeply in 2020 due to the coronavirus pandemic. It’s widely assumed that the catalyst for recovery will be demand for [more…]
In a Fluctuating Digital Advertising Environment, the Value of An Earned Customer Is at A Premium!
Digital advertising is in a state of flux. Just a few years ago, the biggest issues were in how to make sense of all your [more…]
Kochava Foundry: iOS Ad Campaign Management and Measuring Incremental Lift!
Apple has now started to implement its App Tracking Transparency framework. Marketers now need to seek a user’s consent to use their device for ad [more…]
Are You Ready for CCPA? It’s Not Too Late!
The California Consumer Privacy Act (CCPA) will begin being enforced in a few weeks. The implications for advertisers and publishers run deep. Brian Wilson, Director of [more…]
Solving Attribution on iOS 14 with Kochava!
Apple recently announced iOS 14 and with it effectively killed off its IDFA – the random device identifier assigned to a user’s device which advertisers [more…]
Mobile Ad Attribution: Incrementality versus A Test and Learn Approach!
Measuring how well an ad performs is a perennial industry issue. Counting clicks doesn’t necessarily correlate with the desired outcome (typically an install). A more [more…]
Apple Announcements at WWDC 2020 Challenge Marketers to Think Privacy First!
The new restriction of Apple’s device IDFA for iOS 14 to increase consumer privacy, adds another hurdle in how the advertising industry interacts with users. Kochava CEO, [more…]