This beloved department store chain is planning a comeback in 2025

New York’s Staten Island –One of the oldest department store brands in America, Lord & Taylor, declared plans to relaunch as a premium e-tailer in 2025 after declaring bankruptcy in 2020 and closing all of its locations in 2021.

Regal Brands Global, the current owner of the over 200-year-old brand, is developing a merchandising strategy centered on offering higher style, per a story from Retail Dive. According to the article, it won’t be a marketplace or off-price business.

According to Sina Yenel, chief strategy officer for Regal, Lord & Taylor has always given people the best experiences and stories. She also told Retail Dive that a lot of retail these days lacks human connection, pleasure, and entertainment.

According to Yenel, the website will sell home goods, gowns, and shoes in addition to a variety of designer goods and Lord & Taylor-branded items. Customer support will be headquartered in the United States. According to the CEO, the strategy also calls for a return to physical stores, perhaps through pop-ups and shop-in-shops.

Lord & Taylor, which began as a tiny dry goods business in New York City in 1826, is recognized as the first department store to have an elevator and as the forerunner of personal shopping. Up until the emergence of internet shopping, the store’s main competitors were other large retailers like Macy’s and Bloomingdale’s, offering a wide variety of apparel, accessories, cosmetics, and home items. Following its bankruptcy proceedings in 2020, Saadia Group purchased all of the brand’s intellectual property and made an unsuccessful attempt to create an e-commerce website. In September, Lord & Taylor was purchased by Regal Brands Global.

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