[DigitalBridge Research] Augmented Reality Is Changing the Face of Retail!

Augmented reality has long been seen as a valuable retail solution and our previous research has shown that it could add as much as £1bn to the UK’s home décor market alone.

But the launch of Apple’s ARKit, and the announcement of Google’s ARCore, have finally thrown this visualization technology firmly into the mainstream and retailers are under more pressure than ever to implement some kind of tool that would allow consumers to preview products in their own homes before buying them. This report explores the market readiness of both retailers and consumers toward AR.

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