Kochava Hires Nicolas Beraudo and Bryce Kliewer!
Omni-channel attribution and measurement company, Kochava, has appointed Nicolas Beraudo as Chief Revenue Officer and Bryce Kliewer as Chief Operating Officer. Kochava has seen an 82% [more…]
Category: EYE Network
Facebook Audience Network and Apps Flyer Launch Gaming App Ad-Measurement Tool!
Ad attribution firm, AppsFlyer, has partnered with Facebook Audience Network to bring campaign-level IAA ROAS (return on advertising spend) measurement to gaming app developers. By tying [more…]
Mobolize Expands Zero Trust Network on Mobile Devices!
Mobolize, a company that provides on-device security and connectivity solutions, is continuing its partnership with Akamai, to further extend Zero Trust capabilities to mobile devices. [more…]
Kochava Acquires Digi Center to Help Drive Identity Resolution and Audience Enrichment!
Real-time ad attribution and measurement company, Kochava, has acquired DigiCenter, a firm that provides identity and cross-device graph data for marketers, publishers, and ad-tech providers. Both companies [more…]
Kochava Updates Facebook Integration to Help with CCPA Consent!
Ad attribution platform for mobile and connected devices, Kochava, has updated its integration with Facebook to help with the California Consumer Privacy Act (CCPA) to pass [more…]
Kochava Launches Privacy-First Attribution Platform – Identity Locker®
Attribution platform for mobile and connected devices, Kochava has launched a unified identity solution, Kochava IdentityLocker®. The platform takes a privacy-first approach that prompts for user consent, [more…]
CM.com First to Launch Rich Communication Services (RCS) in Germany!
Conversational commerce provider, CM.com, has launched RCS messaging in Germany in partnership with Vodafone. RCS is the next generation of SMS messaging, with so-called rich [more…]
Revolut Launches Machine Learning Technology for Compliance and Sees a 30% Reduction in Card Fraud!
Since launching its disposable virtual cards back in March, mobile banking company, Revolut, has seen a 30% reduction in card fraud and has built a new [more…]
Firewalls Will Help A2P SMS Revenue Grow but RCS Will Have a Big Impact!
A2P SMS has long since been the mainstay of Enterprise communication. More recently sharp operators have moved in to exploit low-cost fraudulent routing via grey [more…]
Frameplay and Kochava Launch First Impression to Conversion Attribution Campaign in Mobile Games!
The in-game advertising firm, Frameplay, and omnichannel attribution company, Kochava, have launched a first-to-market impression-to-conversion attribution campaign in a mobile video game environment for a leading powersports [more…]