Kochava Collective and Foursquare Partner for Premium Data Enrichment!

Omni-channel attribution and measurement firm, Kochava and location data platform, Foursquare, have partnered to enable marketers and publishers to enhance their first-party intelligence with real-world location data.

This new offering will allow marketers to power privacy-first in-house customer analytics, personalization, and audience building. Foursquare’s 800+ audiences will be matched with 400+ million Kochava Collective devices that are derived from precise real-world visitation.

The resulting data will give marketers added knowledge about their customers’ behaviors and shopping habits to power more successful customer acquisition and retention campaigns. Understanding a user’s location visitation journey from their local coffee shop to their favorite department store unlocks potential communication opportunities through omnichannel media.

Key features include:

Location-Based Audiences – Identify and segment audiences based on interests and behavioral patterns extrapolated from geo visitation. Discover new ways to increase overall retention and intent to convert.

First-Party Audience Enrichment – Layer location visitation data on top of your internal first-party data to better understand brick-and-mortar brand affinity among your users.

Tailored Omni-channel Approach – Curate specific cross-media campaigns to connect your core users with relevant messaging on their preferred channel to increase overall user lifetime value.

Kochava Collective and Foursquare Partner for Premium Data Enrichment!

Read More: Zendesk Appoints Alex Constantinople as CMO, and Appoints NBA and Netflix execs to the Board!

Facebook Audience Network and Apps Flyer Launch Gaming App Ad-Measurement Tool!

Kochava Updates Facebook Integration to Help with CCPA Consent!

Privacy-first data sets will continue to become more important as the digital advertising space evolves. Our partnership with Foursquare adds a new layer to helping marketers understand their core audience and deliver relevant messaging wherever they are.

Brian Cox, General Manager, Kochava Collective

See also  Kochava and MMA Global Partner to Tackle Mobile Ad Attribution Fraud!

More From Author

+ There are no comments

Add yours