Real-time data attribution and measurement firm, Kochava, has partnered with US Hispanic media company, Univision, to provide deep linking technology to Univision’s multi-platform voter registration campaign, Vota [more…]
Real-time attribution platform, Kochava, has released the Kochava Traffic Index which aims to help ad networks and brands adopt best practices for building value and trust. The [more…]
Omni-channel attribution and measurement firm, Kochava and location data platform, Foursquare, have partnered to enable marketers and publishers to enhance their first-party intelligence with real-world location data. [more…]
Mobile marketing was a blunt instrument. Smartphones, of course, changed all of that and for savvy brands the rewards are plentiful. Mary Miller, VP of Marketing, at Kochava, [more…]
Omni-channel attribution and measurement company, Kochava, has appointed Nicolas Beraudo as Chief Revenue Officer and Bryce Kliewer as Chief Operating Officer. Kochava has seen an 82% [more…]
Real-time ad attribution and measurement company, Kochava, has acquired DigiCenter, a firm that provides identity and cross-device graph data for marketers, publishers, and ad-tech providers. Both companies [more…]
Ad attribution platform for mobile and connected devices, Kochava, has updated its integration with Facebook to help with the California Consumer Privacy Act (CCPA) to pass [more…]
Attribution platform for mobile and connected devices, Kochava has launched a unified identity solution, Kochava IdentityLocker®. The platform takes a privacy-first approach that prompts for user consent, [more…]
Digital advertising is in a state of flux. Just a few years ago, the biggest issues were in how to make sense of all your [more…]
Apple has now started to implement its App Tracking Transparency framework. Marketers now need to seek a user’s consent to use their device for ad [more…]
